Being in a category Amazon has tried to infiltrate, we’ve heard the “either join us or...” The head of the project does everything they can to attract leaders in the space to share their knowledge on how we’ve made it work for so long. Then if that seller doesn’t jump on board, it’s a well you’ll be sorry in the end. If their product doesn’t start to compete within the first few months, that is when you see desperation sink in from the lead of the project.
That’s when you’ll start seeing Amazon brands taking over the front page, when they haven’t done the ground work to get there. Then you’ll see more Amazon brands showing up on the front page, with the help of product pages and ads that break their own terms of service. Then sellers may start seeing more frequent issues with their product in that category. And then if you’re really unlucky, Amazon vendor will say either bring your product to vendor or don’t sell on the platform at all.
I get it’s their playground, and it’s their rules, but sometimes you just end up throwing up your hands and asking if it’s all really worth it