Are we ok with buying compute on AWS ?
imho, "compute" is ok if a true technical person or nerd says it because it makes them sound cooler. and they usually need as much coolness as possible.
but ad people use "spend" to make it sound like they have a specialized, impenetrably cool language, one which alienates and excludes the rest of us. but, the thing is, ad people are already cooler than the rest of us. that's how they got their job in the first place. also "spend" is a dumb choice for that because anyone can guess what it means.
that's my lame theory and i'm pretty sure no one else buys it.