Asana blogged this year about 50k organisations, 6 quarters accelerating growth [1].
Back in 2015 they blogged mentioning the heating up 'enterprise collaboration market'. There's countless office tools, diagramming tools, collaboration tools. Even in software there's more CI systems than I can count.
My guess is there's a big market which the VCs think is accessible to Asana in a way it's fundamentally not to a competitor. Combined with big growth it makes sense.
[1] https://blog.asana.com/2018/09/asana-company-updates-2018/
It seems everyone has their own idea of what basic enforcement entails, and JIRA is pretty much ~20 years of trying to please everyone in this regard.
I don't care how many features it's got for BAs/PMs to wank over. If the basic usability isn't there, the devs won't proactively participate, which means they'll either be forced to (incurring a big hit to morale), or they'll use other tools like Trello or physical boards to organise instead, and you end up with multiple sources of truth and synchronisation problems.
How it's ever become so popular is a mystery to me. I wouldn't inflict it on a team of my worst enemies.
Even more concerning is that you state your devs would have negative morale by being forced to use this tool? You must have bigger issues?
One of the things that bothered me the most about Asana was how slow it was (also a UX issue).
Well now we know how they pitched for the $50M.
Are we adding Asana to the HN list “I’m Not Seeing Why This Isn’t Just a Weekend Project?” which includes: Twitter, Facebook, and DropBox among many others.