Honestly, it makes shopping on Amazon feel more and more like a flea market. I especially don't like how Amazon now obscures the source of the product by emphasizing the "Prime Shipping Available". I find myself having to manually look to see if the product is sold by Amazon, or merely "Fulfilled by Amazon".
It's honestly an ugly experience these days. Is it worth bringing down your UX to Ebay/AliExpress levels for a little more growth?