In other sports we have rules against playing to draw/stall (e.g. see delay of game in hockey). Likewise in chess (or this and a number of other tournaments anyways), we have rules against agreeing to draw within the first 30 moves to attempt to discourage this sort of behavior.
Not only did Carlsen not play to win the game, he didn't even play to win the championship. Instead he chose to draw, explicitly deciding to split the prize with his opponent.
I, for one, am highly unimpressed.