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Building a company is not hard. (Look around, we are surrounded by businesses).

Building financially and ethically sustainable business that employs people that are truly happy to work there IS hard.

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I don't understand why you are downvoted, because you are right.

Conducting a successful career is also very hard. Let alone a successful marriage! Or getting fit, loosing weight.

You want to build a company? Just do it. It's not harder than other things in life.

Edit: some words.

Building a successful startup is infinitely harder than having a successful career as an employee.

Because building a successful company = building many successful careers. The point that many companies still do not get!!!

You absolutely have to invest in your people in a best possible way if you are interested at all in building a GREAT company.

Ethics is a really hard continuum to manage when financial factors are at play.

Building Ethically sustainable business model requires A LOT MORE effort and the positive results usually dont come overnight and tend to have long term outlook with focus on individuals/society as a whole. In todays world of "instant gratification" this is not a desired approach to running business.

Most businesses "don't even go there" - hence we are surrounded by the world we live in.

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