Do insurance agents still get residual payments on policies? I know after the first dot com crash, I was interviewing at insurance companies and that was a huge selling point to become an agent. If so, the ROI might not be so bad, but 800K is a huge nut to cover and I would agree is going to take a while to make back regardless.
Not such a big benefit when you have to wait 20 years to break even.
Edit: Why downvote a comment like this?
"Looking for ladies night near you? Triple w cover dot com for more..."
Hmmm, tough crowd. I guess 6 figure domain discussions trend that way. Definitely a reason to avoid paying for them. Check!
"If you need coverage, just go to coverage.com!"
and let's be clear. the domain name isn't so good that he doesn't have to write SEO articles like this one.
I remember reading about Volkswagen fighting for vw.com back in the 90's, and the company that owned it wasn't a squatter but an ISP and hosting company called Virtual Works. Yet Volkswagen won anyway.
> personally if I heard 'cover' outside of the context of this article I would not have made that connection at all.
Names don't need to be literal or obvious.
Even directly translated most German speaking folks would call it "insurance" or "being insured" first and "cover" (decken/gedeckt sein) having several equally specific meanings aside from insurance, and being mostly used by insurance selling/handling people.
That aside, Non-English-speaking people would typically not associate English words with something in their daily life, besides programming maybe, i.e. if we have frequently used terms in our own language. So in this field I would say it is quite irrelevant for the rest of EU what term is associated with insurance in the UK (France and their disgust for any non-French word for example?).