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How do you know this is legit? Does the yellow pages verify every listing? If a company neglects to register a yellow pages slot, how hard is it for someone else to register it? Genuine questions (and I'd guess it changes by country); Google does a fair bit of effort to get business owner to claim their property on Google (again, probably changes by country); if they don't do so, then how different is it to someone neglecting to put their yellow pages entry in?

@askvictor Not guaranteed legit but possibly less likely to be abused than GMaps. https://business.yellowpages.ca/onboarding/#/search I actually look at the local paper book yellow pages sometimes for local businesses - sometimes you find good people who haven't bothered to get online.

You have to pay to be in the yellow pages, so that both discourages scammers and provides identity confirmation (bank account or credit card number)

Probably a small price to pay for scammers, and I wonder/doubt if anyone actually confirms the details - yes, it might be possible after the fact, but by that point the damage is done.

I'd say the safest thing is to call the number on your bank statement or the number on the back of your card.

Also good to verify the phone number on the company website.