One errant employee can fax blast once and wreck an entire company.
At the top, there's a lender. In this story, the lender is Yellowstone. The lender actually gives money to the customer.
A lender like Yellowstone has 200+ brokers they work with. The brokers are independent companies - "Business Lending LLC" or some generic name.
The brokers do whatever they can to find customers interested in a loan. They package that customers info into a loan application, and send it to Yellowstone. Yellowstone then decides to fund it or not. If they do, the rest of the contact is between Yellowstone and the small business borrower.
How does the borrower know which broker they worked with? Fax letterhead? Fake generic business name. Email of the rep they worked with? Possibly some random gmail. Etc. They get super unlucky and get fined? Declare bankruptcy, make a new company called "Business Lending 2 LLC".
It's not impossible to catch these guys, but it is hard enough to enforce that no current agency is especially interested.
Who pays in the following situation:
Company A fax-spams people.
Answer: It should be Company A, right? Good.
Now how about in this following situation:
Company A is legit. Person B doesn't like company A, and decides to make fake adverts and fax-spams people using a voip circuit.
Does Company A pay, because it was abut their products in a spammy manner? Or do they find who did it, and try to determine Person B?
But those fine/regulation doesn't seem to stop the telemarketers.
Any idea on why that's the case?
The gov agency is not enforce it? The lawyers can't do class action and make $ from filing those cases? Can they file any cases against AT&T or other phone companies? The spammers are outside the US?