It has always indicated that I should start looking for a new job because I'm not going to fit with the new culture. It's not just that I'm an anti-war hippie either. Describing your business in terms of war both disrespects the tremendous toll paid by soldiers and civilians, and indicates a "winners and losers" mindset, but that mindset also indicates it's part of your objective to hurt 'the enemy'.
It's a morally broken, inefficient and emotional way to look at business.