I am fine with other companies facing public backlash for their actions just like Facebook is now if they are doing things as shady as Facebook.
Facebook et al all deserve the attention, mind, especially in mobile. The amount of information mining done via apps (and especially by pre-installed apps which you cannot uninstall) is a scandal.
Hell, just comparing them to what the tobacco execs did in terms of physical harm and outright mortality-causing misdirection for almost half a century shows how skewed the comparison is to my eyes. It's like the talking heads on the news who compared <hot button topic> to Hitler. Sure it may be a bad thing but you've just lost all sense of relativism.
Additionally, the complaint that facebook is somehow the threat to democracy (and to our credit, other topics have come and gone to question "how'd we get here" but FB is really the recurring theme) has always sounded to me far too much like a "let's find a scapegoat for an outcome we don't want to blame ourselves for" (Trump) especially given that when many articles have risen to the top showing how _our own executive_ may be taking part in truly criminal action (far beyond just "we're slimy corporate executives") this doesn't even make the front page, but we'll beat the dead horse of FB all day long.