I ask about renaming the product back in 2016 [1] and the author response was:
I won't change the name -- it is too well established now.
It's unfortunate that ublock.org causes confusion, but in the end he is hurting himself more in the long run than he is hurting uBlock Origin, it's a conscious choice he made to scam people,[1][2] he will have to deal with whatever consequences there is doing so.