So, I tried doing the exact opposite, and my sleep has been tremendously better since.
Essentially, i force myself to keep my eyes open. When I catch myself falling asleep, I actually force myself to keep them often again. Before i know it, it is morning.
It sounds counter-intuitive, but all my insomnia problems are over, including on a plane. Would love to know if it works for others, or if it is just a silly thing that works for only me.