I generally agree that SQL could do alot of what these companies need, and not AI/ML. That said, there is definitely proper use cases for AI/ML and SQL cannot address them all. Furthermore, employing AI/ML may not just be to solve whichever problem they are trying to solve, but it may also be used to impress investors and stakeholders through the use of buzzwords; AKA, using AI/ML may be out of FOMO, used not only to address a real business problem but also to show stakeholders that they are keeping up with trends.