Most of folks who want bigger salary either move to a city with product companies (Kyiv, Odessa, Lviv, Kharkiv, etc), so there's natural competition and outsource rise their salaries too, or go remote.
If its easy for them to hire, then it's not the same situation at all.
The owner wants a 10% increase in labour. How much will it cost? Let's assume they can only find new labour at 110, but if they pay this they must pay existing labour 110 as well.
110 * 110 = 12100. A 21% salary increase for a 10% labour increase.
Also it probably won't be a straight 10% labour increase, as some % will have to go to admin and the organizational costs associated with size.
So, that's why. It's also potentially zero sum, as if one employer raises wages, then others will follow, and there may not be a 10% gain in employees. Just increased costs all around. (There will be some gain in employees of course, as workers are pulled in from less efficient sectors)
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