Ok but ... "reportedly" and "didn't respond for comment", so that remains to be seen. I am not downplaying the effects of Facebook on politics though, that's a huge problem.

It is true though that in many newspaper sites you'll find an inciendary title labelled "opinion" and that could be anti-anything and very biased with little sources (talking about the posts written by this PR firm).

That stuff has to stop. People read it like the news being reported factually and the emphasis on "opinion" is never there.