integrity implies that you are unified or "integrated" as a part of a stronger whole, and working towards the betterment of that whole
that you share certain core values and ethics with another group of people
in the past large companies might have been integrated and integral to a certain city, region, community, country, cause, etc. - or as you put it, "our democracy"
facebook, and most large tech companies, no longer have or need such ties towards individuals, communities, or countries
they pay their taxes in all different jurisdictions (or sometimes mostly just in ireland) and then are free to do as they like to their users who keep coming back for more screentime because they're addicted
facebook has no sense of care for the user, or a sense of being in it together as a relationship, nor is it really possible to have one at Facebook's scale
i wouldn't be surprised if Zuckerberg still considers the majority of Facebook's users "dumb fucks" and sheep to be monetized, an ethos that will inevitably trickle down through the company from the top
facebook's integrity is aligned with their customers, the advertisers, and that's about it
we can only hope that facebook employees are doing what they can to preserve their own integrity with their friends/family/community, and that this push is strong enough to shape the development of the platform for the better, instead of towards further addictive, attention-grabbing, echo chamber construction