On this topic, I have nothing against paying for content, I pay for NYT and lots of other (video) content services. $40 a month seems like a bit much, no? Worth it? Comparitively, other similar services seem to be in the $10 range?
I measured the monthly cost of my subscriptions to various publications, and then cancelled those accounts and setup a Blendle account with a self imposed limit of that monthly amount. What I found was that I typically spend half to at most three quarters of what I had been spending and I only read the articles I care about. And when I'm doing something that interferes with my available reading time, I spend practically nothing at all.