Louis Rossmann, a highly respected and well-known unauthorized Apple repairman in Manhattan, NYC, explains the problems with Apple product engineering: https://www.youtube.com/watch?v=AUaJ8pDlxi8
As for my own thoughts on how they do this, they really create a premium look and feel, which sells products. Less visible aspects take time to come to light, and you have the opportunity to put some spin on it and obfuscate numbers. Obviously, it works amazingly well in practice.
When people say "you can't judge a book by its cover", I think having an ugly cover with good insides comes to mind first (perhaps because books have much more meat than the cover.) On the flip-side, you can have a great cover on bad insides.
In that video, Rossmann details some substandard first-party Apple refurbishing for issues, and how they time and place recalls, extended warranties, etc. for minimum impact to Apple at consumer expense. The facts, without Apple spin, laid out plainly, really show a manipulative, anti-consumer company with a completely contrary facade, in my opinion.
No, he doesn't.
He is a liar.
How many do you want?
Here, he said that Apple puts a chip to break MacBooks after 3 years.
https://youtu.be/1AcEt073Uds?t=1m
Here, he says that "Apple" (actually a Customs office) sent a letter to him to pay for batteries that were legitimate, later, on Reddit, he admitted he bought fake batteries from China that had Apple logos (and therefore, should be, as they did) caught by the customs (because saying otherwise would get him in jail), his friends at Reddit, deleted the comments, but there are still copies of what he said:
https://www.reddit.com/r/apple/comments/9pow06/louis_rossman...
Also, in his video, he says that Apple makes products "vintage" or "obsolete" after 4 or 5 years.
The newest "vintage" Apple product in late 2018, is from 2011:
No, he is an Apple hater and constant liar.
Also, he is an ignorant fool that pretends he knows anything about Apple.
He also instructs his audience to go to Apple-related communities to fill everything with Apple hating posts.
If you see his videos's comments, they are full of people hating on Apple.
Louis Rossman is an hate machine, that says that Apple puts chips on their computers just to break them after 3 years, "that's when AppleCare runs out, he says".
Louis Rossman, takes advantage of the lawless country that the United States is, and his friends at YouTube profit from that (he makes about $300K/year from his Apple-batting videos).