Try answering these questions:

Who is 'they' ? How many are "they" ? right now , where are "they"? Do you know even one of the "they"?

Ahh, its so much easier to give advise . If it makes you feel any better, I am also trying to find my version of "they".

In the meanwhile, get Steve Blank's Epiphany book and keep reading and applying until you have found the "they".

Good Luck !!