I'm sure everyone involved made some money but aren't they basically a consultancy?
I have no reason to doubt any of that, although I don't know what it means for Heptio's Amazon partnership, or utilities like Heptio Authenticator. Presumably that work will still continue in some form though, it would be a surprise to hear otherwise since VMware and AWS are already "strategic technology partners" as well.
The website advertises professional services, training, support subscriptions, and books. Redhat model I guess.