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I've been shocked that Apple hasn't stepped more in to the home automation market. Homekit is one thing, but an entire product line that is highly integrated with the Apple ecosystem and has the Apple design, feel, and ease of use seems like a smart strategic move in a market that is so highly fragmented.

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This is because another company has not done it well enough yet for Apple to borrow their idea and improve upon it. That is largely how Apple works (Look at HomePod, iPhone, etc...), let someone invent an idea/process/service, then take that idea and make it better. Home automation is still trying to take root, give it a few years and Apple will have a strong product here I believe.

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