How is this different than the "Think Different" Jobs era ads with Einstein and Martin Luther King?

Or the giant American flags waving over every car lot? Or pictures of veterans learning to walk again on an add for Prudential insurance?

This is a very old marketing game, and I'm sure whatever qualms the team creating it had, if any, were overruled by the need to make it rain and get bonuses and keep all of us engineers employed.

"Dignity and an empty sack is worth the sack."