Have you checked trademark issues? The Mercury-News had an article retrieval service called Newshound.
I'm not a lawyer but my understanding is that a trademark must be in active, continuous use after registration to be valid. https://www.uspto.gov/trademarks-maintaining-trademark-regis...
under the direction of its new owner, Knight-Ridder
This much is incorrect. K-R owned the Mercury-News from 1952[0].