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10/10 would trade my rare Pepe and subtle merchants for some dank Chinese memes.

It's a tough market, with strong evidence that it is being manipulated: https://m.youtube.com/watch?v=rdhNkv4ryuM

That's a joke right? Those subtitles are fake.

Yes, as is the original article. "Valuable collecible memes" is a (long-) running internet joke.