That's why I take what the media says worth a grain of salt. They'd love to become the sole source of news again. They're actively looking to make these new age ad platforms fail.
Unless you have actual proof that someone is or isn't doing something, it's better to just assume you're missing context.
For companies, if there is no punishment there is no solution. Even when there is a punishment. If the punishment is cheaper than to not break the law companies chose the later.
Harsh on companies, keen with people. That is the way. But the system works in the opposite direction. Human beings go to prison for light misbehavior while companies get a way just with a warning when they put the entire country at risk.
The media just wants to spin the story so people will stop looking at FB and Google for news and pay their subscription fees.
I've heard plenty about them. The fees and penalties are often so small compared to the revenues of the companies they're levied against that they seem more like a cost of doing business than a punishment that could actually change behavior.