One strategy which i learnt from a tech company executive is that if you want to hire best of best at low cost, develop products in interesting new programming languages as the most curious programmers who are very serious about programming care less about money and more about work in a particular language of their interest.

No wonder the company had successful projects in every asoteric languages.

Now, I come from executive background in corporate job where going with anything other than Java is considered risky. This came off as suprise to me.