-- The price point seems off compared to other options. For example, Logo Company offers logo, stationary and business cards at roughly the same cost. Do you offer better quality? Multiple designers? A more personalized experience?
-- Once you get off the ground, a few customer testimonials wouldn't be a bad thing. Also, the option to actually talk to a person about your logo design throughout the process is something attractive to those of us who would like to actually interact with a human being.
-- The site is fairly broken for me, but that is probably because I'm at work and we're forced to use IE7(!)