They assume that the purpose of study is to pass tests.
In primary, secondary and even advanced schooling, there is a heavy focus on the students doing well on the (section/chapter/book) test just so they can drop it all and cram for the next one.
Sure, there is some incremental build up of knowledge or they wouldn't be getting anywhere. However, there is little focus on cumulative review and testing.
This is in no part helped by NCLB testing. The school stopped normal classes for a week to spend time teaching us how to take tests so that the school could perform well.
Who can be surprised that the last thing people are actually learning in schools is how to best prepare for tests?