My kid is around 3yo now and likes My Little Pony, so I decided to see what's on the Android market. I've found out some app, genuine, from Hasbro. I got it for some time now and in the course of last few months number of ads showed during game play jumped up dramatically. From starting the game, for first two minutes I have counted 6-8 ads, each one including not only at least 30 sec video but also some stub of application after that lasting also around 30 seconds, unless manually disabled. Thing is that close buttons are cramped somewhere in the corner, small and they don't appear right from the start. It doesn't seem to be this concrete application problem. Rather some decision has been made by Google advertisement platform, it seems. It's so annoying that I am not even going to consider purchasing the product, as I would in other circumstances.
This, paradoxically, have had a great influence on our lives - no more playing games.