Link to the deck by Joel Grus' talk that is mentioned in the article:
https://docs.google.com/presentation/d/1n2RlMdmv1p25Xy5thJUh...
And all JupyterCon 2018 talks if anyone is interested: https://www.youtube.com/playlist?list=PL055Epbe6d5b572IRmYAH...