Reminds me that Kierkegaard seems to have written about social media:

"Man, this shrewd being, ponders day and night how he can invent new means to amplify the noise and how he can spread the sound and the empty talk as hastily as possible everywhere. What one achieves in such a way is probably soon the opposite: the message is soon brought to its lowest level of fullness of meaning, and at the same time, conversely, the means of communication in the direction of hasty and all-flooding distribution have probably reached their maximum, for what is more hastily circulated than gossip?"