If you call yourself a programmer, sell yourself to management as a programmer, and go about getting jobs by applying for the ones that say programmer in the title, you are boxing yourself in to a career role as a lumpen resource (literally, they will call you a "resource") and cost center, which the MBAs are going to do their level best to either eliminate or replace with a substitutable resource at a quarter of the price. That resource might be a younger resource, or it might be a resource with an accent, but either way they'll check your department's resource box.

Instead, you want -- particularly as a consultant -- to be the guy giving measurable, predictable, huge impacts either to costs or, ideally, to driving revenue. If you cannot quantify your worth to the company, it will be quantified for you, and the default guess is going to be -1.5 * $YOUR_SALARY. If you can quantify the value of your work for the company -- by being the guy who makes them money using his bag of magic tricks that management frankly does not understand and does not give a shit about -- your market value will be far, far higher, whether you choose to take it in terms of dollars, flexibility, working conditions, or what have you.