I don’t know that the NYT has it out for Bezos, but he’s a very easy target. He has a long reputation of treating employees badly while amassing enormous wealth.
I think it's because the tech industry is positively lousy with deluded persons who see themselves as embryonic billionaires. When you believe your asshole sprays gold coins every time you update a git repo, you tend to overlook that production is arranged under capitalism to have the ownership class expropriate the majority of the value that workers create.