If you watch things carefully in the scientific world, you'll notice every domain has hundreds or thousands of people actively researching in the field. Some individuals are on the cutting edge, they define what is worth researching next (usually by themselves), but the accepted knowledge is based on mountains of research from all over the world.
There are no authority figures. Science is iterative refinement of our understanding of the world through consensus acceptance of research results. I mean, this sentence:
> Yet how do we know these few are willing to take on the new information, and actually take it seriously, especially when so much money might be on the line for them.
is outright hilarious, and depressing, for someone who's done research. Scientists are smart people that care about advancing the frontier of knowledge - revolutionizing a field of research is the most desirable outcome. There is no money behind defending the status quo, because that isn't even science.
Science is the metaphorical tree of knowledge. A solid trunk made of facts like "2+2=4" and "Apples fall off trees", while the cutting edge is unproven branches near the top that may not survive the year... but everyone in the field knows and expects that.
The scientific process underpins every aspect of our modern era. It's how we went from room-sized computers calculating projectile trajectories to smart phones that support multi-player online virtual reality... in a single generation.
> I think too that the reason pop-science and alternative medicine is so successful is because regular science is too quick to hold the wrong things up - they are holding up people not results
Theory 1: Millions of academics across the world are united in a global conspiracy to do bad science
Theory 2: Public education has failed this generation of Americans, and now the free market is just exploiting ignorance with snake oil