I don't understand why you ever would. Your product is your product. It's defined by what it does, not how it does it. It's all about customer experience. Product market fit. That can and should be determined by market research, user experience design testing and prototyping. Developers are there to build with quality and to appropriate scale based on business strategy.

If you open a restaurant, is the menu written by a chef or by the guy who built the oven? Are movie scripts written by the camera operators? What industry asks it's technicians to decide what to create?

I actually just quit a job because developers were running the show way too much. Nothing was ever delivered to expectations or satisfied user needs. It was extremely frustrating for me to just be throwing code over the wall.