I confess this campaign is a puzzlement to me. There are a bunch of people all repeating the same idea as a way of critiquing people they believe are... all repeating the same ideas?
However as with all the memes over the last few days, it quickly turns from that into 'well those people are reacting exactly how we thought they would, just keep posting it if it triggers them'.
e.g. take Pepe - the only reason it caught on was because the left took the bait and lost their shit over it. The only reason this NPC thing took off was because the same people took the bait and are loosing their shit over it. It doesn't matter what the meme is, what it's about, or what it represents. The right keeps making jokes, the left keeps taking the bait, the right sees that and keeps feeding them more and more.
Almost like NPCs...
Right: Hey you guys just keep repeating the same thing.
Left: You're a racist
Left: You're a racist
Left: You're a racist nazi
Left: You're a nazi racist
Left: You're dehumanising us you racist
Right: Well hell, make 5000 more of these if they're getting such a great engagement rate.
Pepe was popular way before it was a political meme.. Pepe comes from a book released in 2006, and according to KYM feelsbadman became a meme in 2009.
SNL can pull off a loud and obnoxious Trump character, because they show they can work in many other registers. But SNL itself doesn't become indiscriminately loud and obnoxious throughout a whole episode in hopes that people will make some meta-level connection between general obnoxiousness and Trump. And for good reason; a tiresome character in contrast to non-tiresome characters can be good drama. A tiresome show is for most poeple just a tiresome show. There's a reason badfilm like The Room is very much a niche taste.