Everything looks the same these days. Samsung and Apple endlessly copy each other and virtually every smartphone has the same phablet aesthetic now. I miss the variety in shapes, sizes, physical keyboards, gaming features, operating systems, etc.
It has no notch, it isn't obsessed with a high screen-to-body ratio. It isn't that thin or particularly light.
But it does have a 120hz screen that nobody else has, and once you see it with your own eyes you'll be wondering why other manufacturers aren't pushing for it too. It does have unashamedly large stereo speakers for market-leading volume and clarity. It does have a unique glowing logo on the back, just like the old Macbooks. And it also has a 4000mah battery that'll last the whole day easily.
If you want a phone that's trying to break the meta, this is it.
What I could see in the future is built-in ways to expand functionality without loss of the current usability - imagine a phone with the ability to project images and a keyboard on a table, and recognize keystrokes, while still being just as good of a handheld device.
Personally, that's my exact complaint. I miss smart phones I could operate with one hand without straining my thumb to reach the opposite corner. I want a quality smart phone with a screen size ~4.5". I don't really want a screen larger than that. It would be nice if the big brands made a small version instead of a "normal" and "XL". The iPhone homepage currently has the motto "Welcome to the big screens". If I wanted a tablet, I'd buy a tablet.
Oh, indentations like Apple did for the iphone x are apparently a design element now. :/