Funny story, when he was trying to recruit me to change majors to Chem. E., the head of that program talked about how he reverse engineered how Orbitz was able to keep the balls suspended, using GC/MS and NMR and all these fancy tools.

The next booth over was Food Science. They laughed so hard at him and said "You could have asked us, it's xanthan gum"

I still have an unopened bottle, it does not look very tasty anymore though.