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It seems like they paid paid 13x projected 2018 revenue [0] for the company. Sendgrid's products are a solid complement to their existing product lines and could probably be cross sold to many of Twilio's existing customers. Makes sense to me

[0]: https://sendgrid.com/news/sendgrid-announces-second-quarter-...

SaaS companies trade on revenue or free cash flow multiples for the most part:

https://medium.com/@alexfclayton/how-much-is-your-saas-compa... https://www.bvp.com/strategy/cloud-computing/index

Yeah, btw I think I cited quarterly. Still I think the multiple is too high. I understand 15x for a private company and 10x for a public. But in an inflated market, higher than that? If I had internet other than my phone I would look it up.

So $100M Profit per year? $2B is only 20PE, sounds fair to me, in todays stock market where many are trading at 30 - 40+.

Enterprise value is not the same as synergy value