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> [Is] it now possible get established relatively easier by simply writing a better book than the other guy?

Sure, just like Britney Spears gets all her sales by having good music.

Writing a good book means little if you can't find a way to get lots of people to read it.

Well Britney is a good example but at the other end I'd offer something like Die Antwoord, who were able to get themselves a big record deal by simply putting their videos on youtube.

Or Justin Bieber, who also only exists because of the internet and youtube. I'm not saying Bieber makes good music, but he exists and thrives because of the internet, not despite it.

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