Ignore the competitions, does not mean you do not know the competitions.
Follow them and know what they are doing. But do not adjust your plan easily for just what your competitors are doing.
Follow them and know what they are doing. But do not adjust your plan easily for just what your competitors are doing.
e.g. A competitor may have launched a bunch of new features that nobody needs or uses. You follow what they do to compete. You then focus on things that don't work when actually, all competitor's customers buy the service for a few core features that they don't shout about, or aren't actually improving (mistakenly).
You can be better at listening to competitors' own customers then they do.