Not-so-southern Italy here, only to add a data point I just got (for free) two crates of fruit (small apples) from a farmer nearby because they were too small (below "standard") to be sold to the usual wholesaler.

These apples (besides their small size) are simply delicious, but they wouldn't be sold in a supermarket as they are not "pretty" and do not represent the "ideal" apple that people expect.