Due to its mediterranean weather (1), everything raised locally tastes better. Local food is full of flavor, and things made artisan-ally and locally are still good. Even something simple like a 'Tiramisu' tastes better there, most likely because things are still made to be consumed within a day, and not last for ages. Other countries are similar (Greece, Southern Italy, Croatia, Macedonia).
eg. The difference in taste between a home made jam, and one bought in a supermarket is huge. (mainly for the supermarket one having to have a much longer shelf life, and having additives added).
Unfortunately modernization has reached the country and things are getting more 'standardized' and getting that western level of blandness as well.
Ironically: Fresh locally produced and prepared food is a real luxury in western countries, and a normal commodity in poorer ones.
1) Warm weather is important. eg. Hothouse/greenhouse tomatoes or cucumber are never as flavorful as field raised and ripped ones. The more north you go, the blander/crappier the food gets, mostly due to the weather.