I think this is all about dick waving. Rich people who want to boast they've been into space.
I'd want to go to space even if I could never tell anyone about it. (Though if I did ever go to space, my friends would probably get tired of me talking about it.) I imagine lots of people with $200K to burn feel exactly the same way.
edit: Yes, you could just downmod me, or you could explain why you're excited about being able to go into 'space'
I will, however, say that every one of our ancestors for the past four billion years has been confined to a thin layer on the surface of a smallish and otherwise-undistinguished rock in a universe whose scale is... very big. To be one of the first thousand or so Earth-origin organisms to get away from the rock, even if it's just to float for a half an hour in the dark vacuum just outside, sounds pretty darn exciting to me.
It ain't first-man-on-Mars stuff, but as far as expensive rich-person holidays go it's better than a week in Vegas.