The part when they are falling is only at an acceleration of 1g (that's what falling is). If they experienced 8g acceleration, it was before the ballistic part of the descent.
https://www.quora.com/What-is-the-acceleration-of-the-space-...
Once you start hitting atmo the velocity you've built up from your 1g of freefall meeting the resistance of the atmosphere creates g-forces.
edit: Never mind. Chris Hadfield says it's hitting the atmosphere. https://twitter.com/Cmdr_Hadfield/status/1050385343625740289