You position sounds incredible uncreative to me. The article says "we need people working on that". Your response is "blocking won't work, thus software can't help". Someone else already commented that it might does, indeed. But I'd expect there to be way more stuff that might help. Just one thought on the spot: look at fitness or weight loss helpers. They use tons of psychological tricks to motivate you. Tracking alone could have a huge benefit, both to show what's wasted ("you spend x hrs on reddit this week. Instead, you could have y") and to measure improvements. Just imagine what other options there are.