Some western micro computers did have some of that though. The C64 did have hardware scrolling, which is why you see a higher calibre of scrolling games on that machine than you would on the Amstrad CPC 464 (which did not have hardware scrolling).
It all comes down to expense though. You could throw the whole kitchen sink into the computer but then how much would it cost to manufacture and how much would you need to sell the thing for?
Costs need to be cut somewhere and micro computers had to additionally ship an interpreter ROM (typically some dialect of BASIC), more expansions ports (for printers, serial modems, memory expansions, additional storage devices, etc) a physical keyboard, and so on.
Plus lets also not forget that while many micros were sold as games machines - they were originally built as hybrid devices for doing work, finances, etc as well as recreation.