Thanks for taking time providing feedback! Very useful comments from end user usability perspective. Will definitely try to incorporate these changes to the application. For #1, this is customized per organization - it's my mistake - didn't spend much time to customize the login page for the demo account.

As a bootstrapped company, it is always a challenging situation when you've to spend moolah :-) I'll look into the links that you've provided for usability testing to see what fits our budget.