I cannot imagine being so enmeshed in the world of targeted advertising that I would care about this analogy.
The fair thing to do would be:
"I don't consent to targeted ads, so I'm clicking the back button and using an alternative"
Not:
"I don't consent to targeted ads, so I'm opting out of them and by the way, you get to foot the bill for whatever I decide to do next"
What you can't use is targeted advertisement where the targeting is based on tracking.
If your business model absolutely must resort to tracking users to be successful, it's probably best and easiest to withdraw from the EU market.